A Now Leasing sign.

Those hunting for an apartment or rental house are being warned of potentially deceitful practices that can scam victims out of hundreds – or thousands – of dollars.

In one report taken by Las Cruces police, a woman indicated she found a listing for a rental on a popular real estate website and began communicating with the person she thought was the landlord. The person sent a rental application that was signed by the woman, and the woman electronically transferred a deposit and first month’s rent via Apple Pay.

The woman became suspicious when she was asked for a key deposit and administrative fee from a separate individual. The woman reported losing about $1,800 during the scam.

In years past, the Las Cruces Police Department has received reports of similar rental scams from other victims who have found properties on web or social media sites. Police believe, in some cases, the listings themselves are fraudulently posted on legitimate sites by the perpetrators.

It appears the perpetrators are creating online advertisements for rental properties using actual photos of local homes and apartments. The photos and rental property descriptions were likely obtained from legitimate real estate listings. The only way to contact the ad creator was by cell, text or other electronic messages.

Unfortunately, only after transferring funds electronically, do victims learn that they have been scammed. Perpetrators of such scams commonly ask to be paid electronically because those transactions are difficult, if not impossible, to track.

Las Cruces police strongly encourage prospective renters to use caution, and exercise due diligence, prior to entering into any financial agreement to rent or lease property. Other tips include:

  • Avoid engaging in a deal, or money transfer, when the only means of communication is conducted by phone or electronically
  • Meet with the real estate agent, in person, at his or her office before signing any contracts and exchanging any money
  • If possible, conduct a walk-through of the rental property with the landlord or real estate agent
  • Review rental agreements thoroughly prior to signing a contract or transferring funds
  • Be wary if the property owner claims to be traveling, lives out-of-state or is otherwise unable to meet in person – that’s likely an indication the rental listing is phony and an attempted scam
  • Consider using the services of a licensed real estate agent who has a local office

Anyone who has been a victim of such a scam is encouraged to contact police immediately. In Las Cruces and Dona Ana County, victims can file a report by calling (575) 526-0795.

Police Arrest Teens Suspected in Crime Spree
City Updates Public Meeting Schedule for Strategic Plan
Other news in News Releases, Public Safety
Apodaca Park Playground equipment.

Apodaca/Lift Up Area MRA Input

The City of Las Cruces Economic Development Department invites residents, businesses, and community members to help shape the future of the Apodaca & Lift Up Metropolitan Redevelopment Area (MRA) by…
wallet with folded bills inside and change spilling out from it on a table.

Minimum Wage Notice for 2027

Pursuant to the Las Cruces Municipal Code (LCMC) the minimum wage will increase for Las Cruces, effective January 1, 2027. According to LCMC, the Las Cruces minimum wage will increase…
American flags standing up side by side

2026 GO Bond Question

Election Day is Tuesday, November 3, 2026. In July 2026, City Council approved a resolution for the public to vote on a General Obligation bond to support the Thomas Branigan…
Organ Mountains with Las Cruces in the front.

City Invites Feedback on Draft Strategic Plan

The City of Las Cruces is inviting residents to review and provide feedback on the draft mission, strategic priorities, and goals that will help guide City decisions and investments over…
Students raising their hand for questions.

FAQs Live

FAQs Live: A Municipal Q&A Series is a free, interactive community program that connects residents with City of Las Cruces departments through engaging, one-hour conversations. Each weekly session focuses on…
Woman walking across the street under the assistance of a H.A.W.K. system for pedestrian crossing.

Transportation Safety Action Plan

The City of Las Cruces is developing a Transportation Safety Action Plan (TSAP) to help improve transportation safety for everyone who travels in our community. Whether you walk, bike, roll,…
A man and a woman standing in front of an audience in City Council chambers.

Police Auditor Meeting July 27

Police Auditor to Host Community Meeting July 27 The OIR Group, the firm the City of Las Cruces hired in 2021 to audit the police department, will host a community…
Empty lot with a structure in the background. Possible Brownfield location.

Brownfields Identification Survey

The City’s Economic Development Department is seeking public input to help identify vacant, abandoned, underutilized, or neglected properties that may have redevelopment potential, including sites that could qualify as brownfields.…
A glass of water on a table.

LCU Warns About Possible Water Quality Scam

Las Cruces Utilities has received several phone calls regarding a flyer or door hanger asking residents to complete and submit a form about their water quality. Please be aware: Las Cruces…
Security camera attached to a wall.

Small Business Safety Improvement

Beginning July 1, 2026. the Small Business Safety Improvement Grant Program is expanding to include the W. Picacho & Motel Blvd MRA. Eligible independently owned businesses, nonprofits, and commercial property…