Group of people standing together.

The City of Las Cruces Economic Development department is proud to announce that Endurance Technologies has selected Las Cruces as the location for its first manufacturing facility in the United States. The announcement marks a significant milestone for the City’s economic development efforts and highlights Las Cruces as a competitive destination for international investment.

Following a rigorous site selection process that evaluated logistics, workforce availability, and utility infrastructure, Endurance Technologies chose a vacant facility located at the Las Cruces Innovation & Industrial Park to expand its operations.

Founded in Calgary, Canada, Endurance Technologies specializes in the production of high-performance steel pipe designed for applications exposed to extreme wear, erosion, and corrosion. The company serves a wide range of industries, including and oil & gas, agriculture, forestry, and mining.

On November 17, the Las Cruces City Council approved a $17.5 million Industrial Revenue Bond to support Endurance Technologies’ capital investment. This investment will result in the creation of 41 high-quality jobs, strengthening the local economy and providing employment opportunities for the Las Cruces workforce.

Endurance Technologies is preparing to begin construction improvements to the existing building to accommodate its manufacturing operations and anticipates opening the facility before the end of the year.

The City of Las Cruces extends its appreciation to the Las Cruces City Council for its support of foreign direct investment through the Industrial Revenue Bond, Mesilla Valley Economic Development Alliance and New Mexico Economic Development Department for their assistance and resources, and the City’s Utilities, Community Development, and Economic Development departments for their collaboration in bringing this project to fruition.

You can view the announcement on City’s YouTube channel.

City Council Recap for January 20, 2026
Las Cruces Police Hiring Lateral Transfers
Other news in CLCTV, Economic Development, News Releases
Apodaca Park Playground equipment.

Apodaca/Lift Up Area MRA Input

The City of Las Cruces Economic Development Department invites residents, businesses, and community members to help shape the future of the Apodaca & Lift Up Metropolitan Redevelopment Area (MRA) by…
wallet with folded bills inside and change spilling out from it on a table.

Minimum Wage Notice for 2027

Pursuant to the Las Cruces Municipal Code (LCMC) the minimum wage will increase for Las Cruces, effective January 1, 2027. According to LCMC, the Las Cruces minimum wage will increase…
American flags standing up side by side

2026 GO Bond Question

Election Day is Tuesday, November 3, 2026. In July 2026, City Council approved a resolution for the public to vote on a General Obligation bond to support the Thomas Branigan…
Organ Mountains with Las Cruces in the front.

City Invites Feedback on Draft Strategic Plan

The City of Las Cruces is inviting residents to review and provide feedback on the draft mission, strategic priorities, and goals that will help guide City decisions and investments over…
Students raising their hand for questions.

FAQs Live

FAQs Live: A Municipal Q&A Series is a free, interactive community program that connects residents with City of Las Cruces departments through engaging, one-hour conversations. Each weekly session focuses on…
Woman walking across the street under the assistance of a H.A.W.K. system for pedestrian crossing.

Transportation Safety Action Plan

The City of Las Cruces is developing a Transportation Safety Action Plan (TSAP) to help improve transportation safety for everyone who travels in our community. Whether you walk, bike, roll,…
A man and a woman standing in front of an audience in City Council chambers.

Police Auditor Meeting July 27

Police Auditor to Host Community Meeting July 27 The OIR Group, the firm the City of Las Cruces hired in 2021 to audit the police department, will host a community…
Empty lot with a structure in the background. Possible Brownfield location.

Brownfields Identification Survey

The City’s Economic Development Department is seeking public input to help identify vacant, abandoned, underutilized, or neglected properties that may have redevelopment potential, including sites that could qualify as brownfields.…
A glass of water on a table.

LCU Warns About Possible Water Quality Scam

Las Cruces Utilities has received several phone calls regarding a flyer or door hanger asking residents to complete and submit a form about their water quality. Please be aware: Las Cruces…
Security camera attached to a wall.

Small Business Safety Improvement

Beginning July 1, 2026. the Small Business Safety Improvement Grant Program is expanding to include the W. Picacho & Motel Blvd MRA. Eligible independently owned businesses, nonprofits, and commercial property…