City of Las Cruces Launches Downtown Master Plan Update

The City of Las Cruces is beginning work on an update to its Downtown Master Plan, the guiding framework for how the city’s central district grows and evolves. First adopted in the early 2000s and last updated in 2016, the plan has shaped much of downtown’s revitalization over the past decade. This year’s effort will build on that foundation, refining strategies based on what has changed, what’s working well, and where opportunities remain.

From October 20–24, the City and its planning consultant, PlaceMakers, will host a week-long public planning workshop. The workshop will bring together residents, business owners, civic organizations, and City staff for a series of focused meetings and design sessions aimed at updating the Downtown Master Plan.

“This update isn’t about starting over,” said Chris Faivre, Director, Community Development Director. “It’s about fine-tuning what we’ve already achieved and ensuring downtown continues to reflect the needs and character of Las Cruces.”

Community Participation Opportunities
Throughout the week, the planning team will meet with a variety of stakeholder groups— from local businesses and neighborhood associations to community partnerships and boards — to gather firsthand insight into current conditions and future priorities.

In addition, three public meetings will be held at Amador Live, 302 South Main Street, to offer residents a chance to learn about the process, share their ideas, and see how feedback shapes the evolving plan.

Public Presentation & Workshop
Monday, October 20 | 6–7:30 p.m.
An opening presentation introducing the update process, highlighting what’s changed since 2016, and inviting public input on key issues and opportunities.

Open House
Wednesday, October 22 | 10–11 a.m.
A drop-in session where community members can view draft concepts, talk with the planning team, and provide feedback at their own pace.

Closing Presentation
Friday, October 24 | 6–7:30 p.m.
A closing presentation summarizing what was learned during the week and how it will inform the next phase of the Downtown Master Plan Update, plus visual displays and opportunities to talk with project team members.

About the Downtown Master Plan
The Downtown Master Plan serves as a blueprint for continued investment and vitality in the heart of Las Cruces. It guides future decisions about land use, design, mobility, and economic development to ensure downtown remains a vibrant destination for residents, businesses, and visitors alike.

The 2025 update will focus on potential catalyst projects, strengthening connections with surrounding neighborhoods, and integrating lessons learned since 2016.

For more information, visit LasCruces.gov/DowntownPlan.